Taylor and Myself have come a long way in the health and fitness industry. In my opinion (and I am very Biased), we make one of the best teams out there. Taylor has mastered the Female Fitness and Bootcamp Niche, while I have become known in Manuel Therapy, Soft Tissue’s, and “Scar Work Guy”. We are compatible and don’t step on each other’s toes. We have had mentors, help, and support throughout our all path, and we are still not done. Our goal know is to make one of the top fitness facilities and alternative health care clinics around, our second goal is to make the practitioners and trainers around us better. When we bring on new TEAM Members (not employee’s, or staff, TEAM MEMBERS) We have an in-house mentorship program, where we work with our TEAM, showing them the blue prints, and giving them support to be successful.
Note: Picture above. This is when we first started out, training Rep Soccer and Hockey Teams outside. This particular team was very succesful that year. 7 out 12 of the players above are now either player college or semi-pro in the United States and abroad!
It has blown up that Taylor is receiving offers to franchise her bootcamp, and I am getting emails from doctors and physiotherapist from as far as California and England wanting to know what we do differently. We have begun to share more information online, through Blogs, Podcast, BlogSpotRadio, Now were moving into Youtube Video’s and Articles. Like we have stated before, my goal for the BP blog, is to share performance information, whether it be Performance in Business, or Patient Performance: From Rehab to Sports Conditioning, I want this blog to help you!
If you would like to learn more on how we can help you, than keep posted to our blog or you may contact our office at: info@dynamictraining.ca or at our Burlington Office: 905-637-4934
I have been working on an article for a Massage Therapy Magazine that will be published in December. My goal is to reach out to Manual Therapist to determine a service they are known for. Whether it be; Corrective Exercise, Pain Management, Sports Injury I want to help therapist reach and exceed their potential.
Take a look at the article, let me know what you think, and we will see you in a few days for another blog post!
Article: Creatng a Niche in the Health Care Business
In my opinion, this is a missing link with every trainer and therapist. They try to do it all, and help every client/patient that walks through that door.
I had a great conversation with a Sports Injury and Massage Therapist the other day that made me realize a component in our business that most of us, if not all, are missing!
CREATING A NICHE AND BEING THE BEST AT WHAT YOU ARE KNOWN TO DO!
To many times when I mentor Therapist and Trainers, I visit their website and I have no idea what they do! The practitioner/trainer lists every single course and “speciality” they have ever done. It comes from the mentality of more is better.
I am not trying to rip into anybody because I was like this too. When I was going through College for Manuel Therapy and Massage Therapy, I was in a separate course every weekend. Over a two year period, I spent $20,000 in every course I still have never used.
The beginning of my practice, I was treating everything possible!
Muscle Spasm; No Problem, Fertility Issue; Let’s Fix it!, Not Regular?; We can do Something about it!
After years of ignoring my mentors, I realized that this wasn’t working! My patients were not returning to use my services.
But Why???
We are going to post the other half of this Blog Wednesday. Come back and check it out why it is so important to have a niche market and how I created one, and the blue print that you may use!
Also, check out this Youtube Video of Fit-Escape Bootcamp:
An Interview that I had with Eric Daye from TruBody Fitness:
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